At a recent networking event, I offered an hour-long brainstorming session to help someone think about new product ideas for their business. I love a good brainstorm—working together, exchanging ideas, and letting my imagination run wild. This short session was no exception. It turned out to be a flowing, fun, and productive hour, and they were delighted with the outcome and excited to move forward.
Cycling home, I realized that this impromptu brainstorming session had sparked a new idea for The Serious Sofa brand: Brand-Bite sessions. In that hour, I had literally jumped into her business world at a point where she felt stuck and needed guidance from a branding coach/specialist. As we chatted and explored her challenges, I was able to shed light on her situation and suggest new perspectives and routes she could explore. The result: she felt empowered and motivated to explore further, seeing potential on the horizon for her business.
Honestly, this short and fruitful session left me feeling inspired and motivated too. I felt confident—I was in my element, with both my strengths and passions aligned. It was a happy moment.
So, why not offer more of these jump-in branding sessions for small businesses and entrepreneurs? Because even when you’ve launched your brand into the world, it doesn’t stop there. Knowing how to nurture your brand and being aware of what may hold it back is really important, and this can be a challenge in the juggle of daily life. That’s where I could step in, offering a fresh pair of eyes with my combined expertise as a branding specialist and coach. For a couple of hours, an afternoon, or more if needed at a price that fits your budget. To chat about branding challenges, bounce ideas around, and stimulate fresh thinking and new opportunities.
Why did I feel so passionate? I realised that when small businesses and startups join me on The Serious Sofa, they will truly benefit from my years of branding knowledge. Having worked for big players, I have gathered valuable tools and insights that can help their brands grow and compete in today’s dynamic and competitive world, all within a budget they can afford.
Sharing my story of The Serious Sofa Brand-Bite sessions with you is a valuable reminder that, as busy entrepreneurs juggling all the balls or wearing all the hats, we can often forget why we set out on our business journey in the first place. But remembering the ‘why’ is a wonderful reminder of your values, passion, and dreams, and a prompt to ask yourself, ‘Am I on track?’ or ‘Am I missing something?’ and ‘What changes may I need to make?’
I have included a free worksheet for this exercise for you to download. So please feel free to do this and take some time to think about your lightbulb moment and is the essence of it still there.
Would a bite of branding and a fresh pair of eyes put you back on track ? Join me on the Serious Sofa.
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